OpenAI is in need of a new typeface, but a recent reveal of a new logo left some employees mystified, Fortune has learned.

With House vs. NCAA settlement looming, Texas AD Chris Del Conte understands why schools are looking for new revenue streams ...

It does seem like Pentagram put a good bit of thought into this, coming up with a “new bespoke brand typeface, PayPal Pro,” which it says is based on LL Supreme, which is in t ...

Boeing is replacing the head of its defense and space business. That the unit that has been saddled with money-losing ...

The 'crazy' story behind Nike's iconic 'Swoosh' logo is making people relieved there's 'a happy ending'. There's no doubt ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

World Liberty Financial, the crypto venture Trump is fronting, hired an attorney who faced accusations of corporate takeover ...

If many indie darlings of the past may have bristled at such blatantly capitalistic dalliances, the new guard are taking a ...

The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond ...

According to the new “Women in the Workplace” report from LeanIn and McKinsey, it will take approximately 50 years until we ...

Oklahoma State Athletics and Tulsa-based Bank of Oklahoma are expanding their long-term partnership to feature BOK logos on ...

MLB said it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S.