Raphael Gomes explains why Coke uses aspirin in their TV commercials. Justice Department accuses judge of abusing power in ...

Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...

The once-discontinued flavor made a limited return last summer. When Coca-Cola temporarily brought the item back for a very ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Johnson lays it out: imagine you’re at a party, staring at your drink choices. On one side, there’s Diet Coke, loaded with artificial sweeteners like aspartame and sucralose. People like to think zero ...

Gone are shots of puddings and sweets as advertisers try to market other foods to stay within rules coming into force on 5 January The festive season is traditionally a time of national culinary ...

Why did Bill Murray see a dog when he looked in the mirror? Yahoo’s big game ad prompted viewers to email Murray at [email protected] to learn the answer. The brand-awareness campaign, which will ...