Away from the headlines, though, there’s been a slow but steady embrace of Gap’s logoed clothing, in particular among Gen Z. As the tide of nostalgia increasingly laps at the fashion shore ...

The Gap x Cult Gaia collaboration pushes the former's reputation for reliable jeans and timeless T-shirts even further, in a ...

Trolio turns to her Gap crewnecks, which she owns in “the most basic basics,” black and gray. Like a blank sweatshirt at a craft store, “there are a lot of options, but this one comes in ...

Huynh's videos of searching for the ‘hoodiest hoodie' amassed more than 42 million views. We spoke with the San Jose-based creator on the importance of finding the perfect piece.