With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

Manish Chandra taps young employees to revamp the fashion company’s app, and suggest new brands to be added to the site.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Raising children has become very difficult these days. Working parents are not able to give time to children. In such a ...

particularly the Gen Z and Gen Alpha, leaving older generations unable to catch on with the lingo. Gen Z are those born mid to late 1990s and mid to early 2010s, who are very familiar with the ...

While there are certainly things Gen Z thinks are status symbols that mean nothing to older generations and vice versa, they ...

As Rachel Reeves prepares for billions in benefits cuts, more young people than ever are relying on the state. Futurologist and generational expert Chloe Combi examines what’s really behind this ...