Inside Walmart’s immersive commerce strategy to reach Gen Z and Gen Alpha
With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...
People Are Sharing What Concerns Them The Most About Gen Z's Dating Habits, And It's A Little Bleak
19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...
Foot Locker’s Q4 results reveal struggle to attract ‘cautious’ Gen Alpha, Gen Z shoppers
Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.
Poshmark’s CEO lets his Gen Z workers chose what he wears—he says it helps him ‘immerse’ into the next generation’s thinking
Manish Chandra taps young employees to revamp the fashion company’s app, and suggest new brands to be added to the site.
Which generation are you? Zillenials and Gen Z explained, plus birth years and more
Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...
Is Gen Beta’s name actually an insult? Why some believe generation’s label is ‘cringe’
Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...
A new generation is here. Its name is already an insult.
Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...
Understanding Gen Alpha: Viral Nonsense Or Cultural Shift?
Gen Z and Gen Alpha are guinea pigs of the digital age, raised as digital natives who are constantly consuming an exorbitant ...
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Lingo where Z ends and alpha starts, perplexing ancient wise
Internet is profoundly influencing how people express themselves, particularly the Gen Z and Gen Alpha, leaving older ...
What Generation Alpha is getting right: Our Best Life
We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.
Gen Alpha Is Already Thinking About Their Financial Futures
A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.
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Changing tastes: Gen Z demands ‘neostalgic’ & functional flavors
Bell Flavors & Fragrances predicts nostalgic flavors with a twist and wellness-focused products will grow this year as ...