Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...

A's return to the Kalos region has fans excited, but that return could bring back a dormant controversy as well.

Deputy, the world's leading workforce management platform for hourly work, today released its annual report, The Big Shift: How Gen Z is Rewriting the Rules of Hourly Work, highlighting the evolving ...

Running boosts blood flow to the brain, which delivers oxygen and nutrients essential for brain function and long-term ...

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

The appetite for beauty among younger consumers is only predicted to increase in the coming years. But should brands be ...

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

Dutch Bros has a strong brand identity, with a unique customer friendly model suggesting continued growth. See why I rate ...

Pernod Ricard SA defends profitability amidst weak spirit sales & shifting trends. Click here to find out why PDRDF stock is ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...