Sitting down with The Drum after debuting the retailer’s latest Christmas campaign, Anna Braithwaite, marketing boss for home ...
Luxury clothing brands are not just about high prices; they stand for quality, style, and craftsmanship. Investing in these ...
Brands were advised to make their clothes accordingly. In other words: America had research-backed, government-approved universal sizing—decades ago. But by 1983, that standard had fallen by the ...
Harmful chemicals are pervasively used in fashion production and the health effects are undeniable. What is toxic clothing?
While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...
But we should always ask ourselves why anybody should care about our brand stories. I think it's helpful to consider the various types of conflict that storytelling experts say make for the best ...
When it comes to baby gear, Holcombe always advises parents to check the Consumer Product Safety Commission’s website ...
Find a candidate who can grow with you. More and more brands are opting to make influencer partnerships a long-term proposition instead of relying on a one-off product feature or spotlight.
Fortunately, where once there were only two or three retailers catering to plus sizes, now there are dozens of dedicated brands making the best plus-size clothing we've seen in years. "We've ...