Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its success could be a one-off.

Apple has scored its first genuine theatrical hit with F1 The Movie, which debuted to $55.6 million domestically and $144 million worldwide over its opening weekend. According to Sunday's studio estimates,

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.