This dynamic shift has reshaped how teams recruit, how players build their careers, and how schools manage their programs.

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Interest in the National Women’s Soccer League is still making gains too. Soccer fans successfully rallied to bring the Angel ...

KNOXVILLE, Tenn. -- In what is believed to be the first arrangement of its kind, Tennessee fans for all sports will be charged a 10% "talent fee" on tickets to help pay athletes as part of the new ...

A surge of renewed interest is bringing new fans (like me) to L.A.’s professional women’s sports teams. The message I got from long-time fans? The more the merrier.

One man who tried to kick-start FIU’s NIL program is alumnus Johnathan Cyprien. After a successful four-year college career ...

The WNBA made it official Wednesday, awarding Portland a long-awaited expansion franchise. The team will start play in the ...

Late Los Angeles Lakers Hall of Famer Jerry West will be honored by his alma mater, West Virginia University, during their ...

Academic task forces, sleep experts, technology that improves blood flow on long flights have all been part of the preparations for four California schools.

Our goal is to grow this organization in partnership with the Portland community and we look forward to supporting the best ...

Angel Reese and Caitlin Clark are two of the fiercest rivalries in the WNBA. The post Dave Portnoy Asserts He Made Angel ...

Hawaii's high school mascots are rife with oceanic themes, but a couple of Daggers and Mighty Mules are sprinkled in there.