Kawasaki replaced its stylized “K” logo with the River Mark in 2021, a symbol tied to the company’s heritage and future sustainability goals.

When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...

A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has kept its logo the same for years.

Discover the history of Case’s iconic eagle and globe logo. Learn how J.I. Case turned .....into a lasting symbol of agricultural innovation.

Here’s a quick comparison of the main changes that year: ...

The quirkiest thing about the Ford logo is that, while other automakers constantly redesign theirs, Ford soldiers on with its ...