Dallas-based Southwest Airlines’ fare strategy overhaul ran into trouble when the carrier launched its new “basic” economy ...

Southwest Airlines Implements Major Change to Signature Offering first appeared on Parade on Jul 22, 2025 This story was ...

The big changes at Southwest Airlines continue. The company has rolled out another pivotal step in its transformation, which ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

The airline's iconic open seating policy is coming to a close, along with its offer of two free checked bags, after more than ...

Southwest Airlines has announced a major change coming to its current seating system. The Texas-based airline previously had ...

Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your next flight.

While Southwest’s profit and revenue fell, the airline noted that domestic leisure demand was starting to stabilize.

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

The changes are part of a three-year plan titled "Southwest. Even Better" that was unveiled in September 2024. That plan includes new premium seating options on Southwest planes and the addition of ...

Southwest did not reveal a timeline for the change, but now we know when it'll happen. According to CNBC, the airline is implementing assigned seating starting January 27, 2026. Customers can begin ...

Southwest Airlines is considering other potential changes as well. Flyers can expect more changes if ideas floated recently by Southwest CEO Bob Jordan become reality.