Dyson added the Supersonic r to its hair dryer lineup. It’s the brand’s lightest, smallest and most expensive model to date.

The new launch has been described as Dyson’s most powerful and lightweight hair dryer yet. Setting it apart from the other tools in the range, the pro hair dryer boasts a unique “r” design, making it 20 per cent smaller and 30 per cent lighter than the original supersonic, adding to its user-friendly appeal.

Previously a professional-only hair dryer, the Dyson Supersonic r has now been added to the core haircare range, and made available to us mere (non-hairdresser) mortals for the first time. This is Dyson's smallest,

The Supersonic r hair dryer might be the cutest hair tool — and professional hair stylists and fashion week glam teams have been the only ones to try it until now

Does Dyson’s newest hair dryer actually live up to the hype? A few months ago, I had a consultation at Yukie Natori New York Salon & Spa when a specialist told me I was doing everything wrong with my hair.