The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Alice Newton-Rex, WhatsApp’s director of product, previously told the FT that WhatsApp statuses were “the world’s most used ...

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are ...

The Updates tab, which holds layers such as Status and Channels, will host Meta’s WhatsApp monetisation efforts. At least for ...

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully ...

These are destined for a section called Updates, which sit in a tab at the bottom of the screen. Meta-owned WhatsApp says ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...