First announced in May 1925, the model has enjoyed eight generations and hundreds of bespoke customisation projects to make each Phantom unique.

The late rapper Pop Smoke was known for his unique style, both in music and in his choice of wheels. One of his most prized possessions was the Rolls-Royce Cullinan, an SUV that blends luxury, performance,

British carmaker Rolls-Royce unveiled the Phantom Dragon, a one-off build based on the Extended version made for a customer in China

Commissioned by a client in China to celebrate 2024, which was the Year of the Dragon, the Phantom Dragon has several custom touches that differentiate it from any other Phantom out there. Read: One-Off Rolls Royce ‘Goldfinger’ Phantom Has A Real Car-Shaped Gold Bar On The Console

The master artisans at Rolls outdo themselves with floating mythical creatures in the cabin's woodwork and starlight headliner