The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the ...

Following its purchase Poppi, PepsiCo's prebiotic cola push shows it sees prebiotics being a category that’s here to stay.

Simply Pop will be available later this month at retailers in select regions and online nationwide via Amazon Fresh. The brand will expand to additional markets nationwide throughout the year ...

Simply Pop, initially set to go on sale "at retail in select regions" and via Amazon, is targeted at a product set that includes brands such as Olipop and Poppi.

Simply Pop drinks have no added sugar and contain 25% to 30% real fruit juice, the company said. They also contain vitamin C and zinc, which can boost the immune system.

According to The Coca-Cola Company, Simply Pop will come in five flavors and will be available in some markets by the end of February. Here’s what to know. What is Simply Pop? What they're saying: ...