It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms. The move extends Publicis Production’s existing footprint of ...

It partnered with the film's release to introduce a cinema-first skincare campaign focused on blue light awareness and screen-led lifestyles. The latest seasonal release strengthens Jockey India’s ...

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%. With 60% of GCCs poaching from each other, Global Capability Centres must ...

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup. He will lead the company’s marketing strategy, focusing on customer engagement, brand growth and innovation across ...

The review consolidates the business from three holding companies into two. The review is intended to “reduce complexity, improve execution and accelerate growth,” says a company spokesperson. The ...

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model. The real-estate-heavy integrated ...

A behavioural nudge stitched into everyday clothing reframes breast cancer awareness as habit, not interruption, in India’s small towns.