Albert Almeida, consultant, chairman’s office, NCPA, elaborates on how art and advertising share the same pulse.

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and ...

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as ...

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in ...

From beauty to banking, smaller-town creators are proving cost-efficient and culturally fluent, forcing agencies to rethink ...

The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can ...

Research reveals that many marketers are struggling to strike a productive work-life balance, with some failing to detach ...

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster ...

As AI agents slash publisher traffic, the open web’s old economics collapse, forcing a rethink on content control and ...

Dept appoints Rohit Shukla and Nitin Kediyal to lead India practices.

"We’re happy to share that MY FM is now a 44-station network. We will be expanding to 14 new cities,” the company stated.