It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

Each January, the Swiss Alps become a temporary nerve centre for global decision-making, as policymakers, business leaders ...

WPP has announced that CVL Srinivas (Srini), country manager for India, will retire from the company at the end of March 2026 ...

Following Omnicom’s acquisition of IPG, Omni is now also powered by assets originally under the latter. To continue enjoying ...

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both ...

Introducing the actor as the brand's fact, the campaign positions natural diamond jewellery as an expression of individuality ...

The new entity, Horizon Global, boasts $20 billion in combined global billings, and combines its parent companies’ respective AI platforms. The move extends Publicis Production’s existing footprint of ...

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become ...

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

The industry is expected to grow from $32.2 billion in 2024 to $47.2 billion by 2029, nearly twice the global average of 4.2%. With 60% of GCCs poaching from each other, Global Capability Centres must ...

The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives. The new television commercial positions the ...

FutureBrand will now report to McCann’s local offices instead of McCann Worldgroup. He will lead the company’s marketing strategy, focusing on customer engagement, brand growth and innovation across ...