There was a time—not that long ago—when the open internet seemed poised to become the ultimate playground for advertisers. A ...

As e-commerce emerges as a high-stakes growth engine within digital media, brands are increasingly decoupling it from their traditional marketing mandates and turning to specialist agencies to lead ...

The platforms are developing into self-contained ecosystems, allowing brands to advertise directly to consumers using first-party data and real-time purchase behaviour, point out industry watchers ...

Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation ...