There was a time—not that long ago—when the open internet seemed poised to become the ultimate playground for advertisers. A ...

As e-commerce emerges as a high-stakes growth engine within digital media, brands are increasingly decoupling it from their traditional marketing mandates and turning to specialist agencies to lead ...

The platforms are developing into self-contained ecosystems, allowing brands to advertise directly to consumers using first-party data and real-time purchase behaviour, point out industry watchers ...

Gaurav Kwatra, CMO, iD Fresh Food, shares how the fresh food manufacturer is looking to drive trust and leverage innovation ...

Times Group’s President & Head of Response, Surinder Chawla, brings a rare blend of corporate rigour and sharp market ...

Profits surged to $34.54 billion, a staggering 46% increase, riding high on a strong ad rebound and cloud momentum ...

While P&G's beauty, grooming and healthcare segments have registered growth, the baby, feminine and family care category has ...

The much-awaited e4m Do Good Awards is back, to celebrate brands, agencies and organisations that have made a meaningful impact through purpose-driven initiatives. Ahead of the big day, the jury ...

The partnership aims to deliver specialised AI literacy training, focusing particularly on generative AI, to account-based marketing practitioners ...

TBWA\\India has launched a new '20:20' campaign to celebrate TVS Apache’s 20th anniversary. The campaign cleverly plays on ...

DHL Express has announced the extension of its partnership with Mumbai Indians for the fifth consecutive year. “DHL will ...

Zone Media, a global Adtech and media solutions company has announced the appointment of Sahil Bisht as Global Sales Director ...