Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Brands like Liquid Death have been deliberately divisive in order to succeed, but decades of research on buyer behaviour ...

The report by consultancy firm Forrester Research outlines a number of key challenges for B2B events leaders in a difficult ...

With 40% of agentic AI projects expected to be cancelled by the end of 2027, what do B2B marketers need to consider?

The mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress ...

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.

B2C brands are more than twice as likely as B2B firms to have analysis in place to measure creative quality, new data reveals ...

Following a period where profit was the priority, Gousto is now focusing on “sustainable growth” by chasing “share of stomach ...

The uptick in interest is particularly prominent among women. Around one in three (30%) women say they are at least fairly ...

The agenda is now live for this year’s Festival in October, where delegates can also hear from global CMOs and effectiveness ...

In his second column on reframing the marketing function, Ogilvy UK’s Dan Bennett explains why leaving a legacy as a marketer ...

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