Fast food brand McDonald's drove record levels of brand love amidst a challenging commercial landscape in the UK with an emotional advertising approach.

Dull advertising does not deliver the marketing intent and stems from accountability sinks – but creative development and evaluation can identify and remedy dull ...

To succeed in 2025 and beyond, B2B marketers must align their strategies with metrics that measure effectiveness and create sustainable value. The future of measurement lies in unifying fragmented ...

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Across the Asia region, global luxury brands are tapping into homegrown influencer power to reach consumers wherever they may be. Just four posts from Thai artist Apo Nattawin generated nearly US$3m ...

AI will increase advertising efficiency and make the work more effective – that’s the dream at least; an alternative, nightmare scenario is a deluge of ads that are cheap to make and which don’t do ...

Luxury brands have to adapt to the changing digital landscape by embracing emerging technology to enable more premium interactions in the pursuit of brand, community and, ultimately, transactions. Don ...

Humour in advertising can be memorable but TRA’s Colleen Ryan says playfulness is a much broader opportunity than humour alone because it is an approach that brands can adopt to engage audiences. This ...

As programmatic advertising increasingly dominates the media buying landscape, it may pose brand safety risks. But Integral Ad Science’s Laura Quigley says artificial intelligence can help marketers ...