In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

Japan Airlines has unveiled a sleek rebrand that aims to bring a global appeal to its visual identity. With tradition and ...

The most resilient business leaders learn from mistakes, pivot their ideas or start something new. Here are 3 steps that take entrepreneurs below-the-surface to rebrand.

After an M&A transaction, a well-executed brand positioning exercise can be the difference between a smooth transition and a ...

This Diwali, Jio Studios, the entertainment division of Reliance Industries Ltd, launched more than a blockbuster. Alongside Singham Again, the studio premiered a new moving logo ...

I've been studying CDW Corp. (CDW) for the last 10 years and invested in CDW during 2022. Click here to read our thesis on ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

An icon of an information logo. A mathematical 'plus' symbol. An icon indicating Time. An icon of a green tick. An icon of a greyed out success tick. An icon of a loading spinner. An icon of the ...

An icon of an information logo. A mathematical 'plus' symbol. An icon indicating Time. An icon of a green tick. An icon of a greyed out success tick. An icon of a loading spinner. An icon of the ...

A good logo will not ensure brand success; it’s just like a good pickup line ... It’s the embodiment of your whole brand distilled into one emblematic image. It’s everything you stand for wrapped up ...

The American Consumer has found a way to keep on spending in the face of rate hikes and inflation. Can it continue?