Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

Matcha—the finely ground powder of green tea leaves and a popular culinary flavor—is just one interest of many that could ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...

It’s Monday at one p.m. and the bookstore near Ocean Beach is booming with customers. There are elderly folk working through ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process ...

We’re ready to deliver—but we need the resources to do it right. If Miami New Times matters to you, please take action and ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Grab your matcha latte's, tight shirt, and baggy jeans as we explore the world of 'performative men' and how they came to be.

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.