The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Designer Beate Karlsson was encouraged to make fun of the German sportswear label's codes, calling out the irony in how ...

After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been spotted in Foot Locker's newest holiday campaign, walking and dancing to music ...

Adidas has collaborated with the avant-garde fashion label Avavav to release the Superfinger Superstar Shoes. This reimagined ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Kanye aur Adidas ka rishta tootne ke baad, Yeezy shoes ke prices mein aayi hai bahut badi giraawat! 😲 Kya ab Yeezy sneakers ...

Also, trades of the Mexico 66 from Asics’ fashion-focused Onitsuka Tiger imprint increased ... which increased 305 percent ...