CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Dozens of conversations with members of Gen Z have convinced me that the most prominent aspect of their generational ...

A strong focus on fabrics and fit variety helps American Eagle maintain its place as Gen Z's favorite brand.

advertisement 08-19-2024 WORK LIFE This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z With a new fashion line, the retailer is doubling down on the 20-year-old tennis star.

Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super ...

American Eagle is expanding its efforts to target Gen Z shoppers on their favorite communication apps.

PLUS: American Eagle marks 30 NYSE years with a record stock high. CMO Craig Brommers discusses Gen-Z trends and collabs with Coco Gauff and Trevor Lawrence.

Retail Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns American Eagle is debuting its first Substack as a new way to connect with its shoppers.

Americans of all ages are increasingly skeptical of the American dream. As a new crop of shiny young people graduate from high school, college and professional schools this month, we wanted to ask ...

Young Gen Z white men—mainly those without college degrees—voted overwhelmingly for Trump (67 percent), which is eerily similar to their just-older millennial peers (also 67 percent).

Craig Brommers, CMO of American Eagle Outfitters, is chasing Gen Z's ever-shifting attention while staying grounded in what the brand has always stood for: inclusivity, authenticity, and value.