Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...

Extraction’ director Sam Hargrave is attached to bring a live-action movie based on the classic toy cars to screens, but plot details are being kept quiet ...

With sizeable discounts expected on big brands such as LEGO, Disney toys, Barbie dolls and more in the Black Friday sales, this November is set to be the ultimate playground for toy lovers of all ages ...

With less than 100 days until Christmas, leading UK retailer Argos has released its annual list of toys predicted to dominate ...

While Halloween is our next major commercial holiday, Target is already gearing up for Christmas with advent calendars available online now.

Stars of the new Transformers origin movie have descended upon London's Leicester Square for its European premiere. Actors ...

The Toy Hall of Fame is part of the Strong Museum of Play in Rochester, New York. The Hall dates back to 1998, when the inaugural “class” included Barbie, Legos, Play-Doh, marbles and seven other ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Praised for their versatility and universal appeal, balloons made the list Wednesday of 12 finalists being considered for the ...