Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

Are harsher regulations needed to protect influencer IP, or does inviting creators into the process from the start help ...

Are you a print subscriber? Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ...

1. Start gathering data to craft your brand. Goldberg stressed that before designing a brand, business owners must create a market research plan to gather data and track industry trends. “Whether you ...

Columnist Maximo Mendoza discusses the importance of building a positive personal image and marketing the best possible version of yourself.

This first-of-its-kind two-day event, sponsored by Walmart and organized by Forbes, marked a pivotal moment for the creator economy.

The event featured the kind of programming that speaks to both established and emerging creators: Strategic brand development ...

When discussing icons in the global cashmere industry, one name that consistently stands out is DC Singh. Fashion industry mogul DC Singh ...

In an age where competition is rife, companies enhance their effort in finding ways to leave an imprint on their target audience. One of the most valuable advantages for accomplishing this is linked ...

Spotter, which counts MrBeast, Deestroying, and Dude Perfect as creator partners, will give the tech giant new ways to ...

Hummingbirds is a female-founded startup that connects hyperlocal content creators with brands that reward them for sharing ...

TheSoul Publishing is taking a majority stake in fintech biz Mediacube, as looks to cement a role in the center of the global creator economy.