Posh British style will never go out of fashion – Burberry should have known that
But when the fashion house’s new boss Joshua Schulman announced plans on Thursday for a turnaround, he admitted that the ...
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
Burberry boss unveils back to British plan as he seeks to revive the luxury brand's fortunes
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...
Burberry focuses on trench coats in new turnaround plan
Newly-minted Burberry chief executive Joshua Schulman will use the brand's UK heritage in a bid to win back customers ...
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Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
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New Burberry chief to return to brand's British roots
The plan is to return to the brand's origins in outerwear, including trench coats and scarves with its distinctive Burberry check. A new outerwear campaign, It’s Always Burberry Weather, will involve ...
Burberry’s new strategy is one check on a long list
That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling ...
Burberry stock pops after CEO says company will focus on basics
Burberry Group (BRBY.L) shares surge after the company said it would be focusing on its signature trench coats and scarves ...
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Burberry launches turnaround plan as posts loss
Troubled British fashion house Burberry on Thursday announced cost-cutting plans after posting a loss, with the global luxury ...
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Burberry puts focus back on trench coats, scarves in turnaround plan
LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves ...
UK stocks edge higher, Burberry boosts mid-caps
UK stocks edged higher on Thursday, with luxury firm Burberry leading gains in the mid-cap index after unveiling a turnaround ...
Burberry’s turnaround chief plans £40m cuts and ‘scarf bar’ rollout
Burberry has unveiled a £40m cost-cutting programme as its new chief executive pledged to “stabilise the business” with a turnaround plan aimed at reviving the fortunes of the ailing British luxury ...