Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
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Pictured: King Charles’s favourite flowers line new Burberry coatsThe coats are woven at Burberry’s mill in Keighley and assembled ... In 2020, he unveiled an 18-piece capsule collection for men and women in conjunction with the Yoox Net-a-Porter Group.
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
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