‘Ne Zha 2’ Spurs Debate on Future of Chinese Cinema as 2025 Blue Book Launches at Tokyo Market

At TIFFCOM, the Blue Book of China Film 2025 outlined the industry’s realities, from box office decline to AI-driven growth ...
IEEE

Research on Influencing Factors of Chinese Movie Microblog Marketing Effect Based on Multiple Linear Regression Model : ——Official Microblog of Ne Zha as an Example

Abstract: Promoting through the microblog platform is already a major marketing strategy for Chinese movies. Taking the official microblog of Ne Zha as a case, this paper introduces dummy variables ...