OpenAI is in need of a new typeface, but a recent reveal of a new logo left some employees mystified, Fortune has learned.

It does seem like Pentagram put a good bit of thought into this, coming up with a “new bespoke brand typeface, PayPal Pro,” which it says is based on LL Supreme, which is in t ...

With House vs. NCAA settlement looming, Texas AD Chris Del Conte understands why schools are looking for new revenue streams ...

Boeing is replacing the head of its defense and space business. That the unit that has been saddled with money-losing ...

If many indie darlings of the past may have bristled at such blatantly capitalistic dalliances, the new guard are taking a ...

Benetton's Benetton Sans was also based on Gill Sans, while John Lewis and Tommy Hilfiger also based logos on the typeface.

The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond ...

The NCAA's decision to loosen rules on corporate logos comes amid ongoing discussions about revenue-sharing plans and the evolving landscape of college sports. The proposed House v. NCAA ...

Oklahoma State Athletics and Tulsa-based Bank of Oklahoma are expanding their long-term partnership to feature BOK logos on ...

The Nebraska Cornhuskers have made history by becoming the first college program to feature on-field corporate logos at Memorial Stadium. This groundbreaking move occurred during a highly ...

MLB said it reached a deal for the postseason ads through 2027 with Strauss, a German apparel company that entered the U.S.