With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

19.“Gen Z dating culture is heavily influenced by dating apps and social media, which has created a very low-commitment, ...

Manish Chandra taps young employees to revamp the fashion company’s app, and suggest new brands to be added to the site.

Every new generation bears a stigma — could this one be the worst? The title “Generation Beta” — a cohort that was first ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many ...

Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits.

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Deputy, the world's leading workforce management platform for hourly work, today released its annual report, The Big Shift: How Gen Z is Rewriting the Rules of Hourly Work, highlighting the evolving ...

We’ve heard so much about the mental health struggles of American teenagers. But Generation Alpha is more self-confident than Gen X ever was -- and that's a benefit.

A recent study looks at how the youngest generation is saving up for the future and the top 10 companies they’re spending on.

Raising children has become very difficult these days. Working parents are not able to give time to children. In such a ...