If you haven’t seen it, check out the commercial for GoldieBlox that’s sweeping the Internet. It’s an ad for a set of interactive toys and books that encourages girls to build their own castles rather ...

Best toys and unique gifts for 4-year-old girls—including kid-tested, popular toys of 2025—available at Amazon, Walmart, and ...

NEW YORK — American Girl dolls are getting a new home — Toys R Us. In addition to its own stores, the doll brand with a devoted following of little girls and their moms will have its own area within ...

The Marine Toys for Tots Foundation in Peoria is in need of donations of toys for girls ages 6-9, as well as any other toys ...

Nerf Rebelle's latest "blasters" target the girls who loves to spy. — -- Toy maker Hasbro is targeting the girl market by making toy gun play a more social activity. Hasbro brand Nerf Rebelle's ...

For decades, toy makers believed the industry gospel: Boys want to build things; girls want to play princess. But now, female chief executives are leading huge corporations, including Yahoo Inc. and ...

This is the second in our series Broad Thinking, a column from 4B collective on how to design for women.–Eds A strange thing has happened. As the world has embraced voting rights for women, dads who ...

Uh-oh. Here comes more bad news for the “gender is a social construct” crowd. A new study by researchers at the City University of London found that babies as young as 9 months old prefer to play with ...

Forget blue versus pink. Some Michigan politicians want to say goodbye to gender-specific toys in fast-food kids' meals. State Rep. Leslie Love (D-Detroit) introduced a resolution on Tuesday that ...