Why Trust Us? Essence Lash Princess Mascara is the buzzy, cheap beauty product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic before and after videos of ...

First up? Switching to brown mascara. I know, it sounds shocking; black mascara is nothing short of beloved. But it turns out, people are really intrigued by brown mascara: I think I got more DM ...

Humans have been using mascara since 3000 BC, in ancient Egypt to be exact. Since then, it's been reimagined thousands upon thousands of times into wax- and pigment-based formulas—in modern ...

The first known use of mascara dates back to 3000 BC in ancient Egypt. Since then, this wax- and pigment-based product has been a make-up essential, helping us create a number of look, while making ...

smudging or almost-impossible removal of traditional formulas (never mind a stay-all-day waterproof mascara). In turn, the ELLE UK beauty team and I have been on a venture to find very best tubing ...

Case in point: the "no mascara" look has proved to be one of the biggest trends of the past 12 months. With many of us opting for natural and understated makeup, clear mascaras can give us exactly ...

In every make-up bag up and down the country you will find mascara. It is arguably the most used make-up product in our collective beauty kit. In fact, as a beauty editor, there is not a day that ...