Ladies Burberry Trench Coat

Burberry Launches Turnaround Plan

Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around

Burberry also plans to slash costs by millions and has set a lofty new revenue target under CEO Josh Schulman.

Loss-making Burberry puts focus back on trench coats in a turnaround plan

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply. New CEO Joshua ...

Reuters on MSN · 2d

Loss-making Burberry to focus back on outerwear in turnaround plan

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and use its British heritage appeal to win back customers, the struggling luxury brand said on Thursday in a strategy update.

Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Daily Mail1mon

Maya Jama exudes glamour as she goes braless in a fur trench coat for the reopening of Burberry's 57th Street store in NYC

Maya Jama looked typically glamorous as she wrapped up warm for the Burberry 57th Street Store ... she put on a busty display in a furry grey trench coat. She flaunted her incredible figure ...

btimesonline2d

Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves

Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

10d

Burberry Secretly Brought Its Beauty Line Back to the U.S.—Here's How to Shop It First

My beauty routine looked a lot different in 2017, when Burberry Beauty was last available in the United States. I was a ...

Daily Mail1mon

Tyra Banks looks effortlessly chic in a plaid trench coat at Burberry 57th Street store reopening

The 50-year-old supermodel was covered up in one of the brand's iconic trench coats as she put on a show for the camera. She was celebrated the return of Burberry's three-level flagship store ...

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