Zendaya’s stylist Law Roach says he intentionally dressed her in same clothes as other celebs: ‘Know she’s going to win’ - ‘I figured out that whoever got the most press got the best dresses, so I was,

In an excerpt from his first book, “How to Build a Fashion Icon,” the image architect describes meeting the young client who would alter the course of his career.

The publicist argued that the high price point of the dress didn’t align with Zendaya’s marketability to wealthier consumers. However, Roach persisted, and after Zendaya wore the dress, the creative director of Ungaro invited her to The Met Gala for the first time.

After these viral Dune moments, Zendaya and Law continued to cement their legacies as fashion icons on the Challengers press tour. From the sparkly green tennis dress that looked like a court to a white dress that seemingly took inspiration from a tennis net, these ensembles, like her Dune: Part 2 outfits were perfect.

Zendaya ’s stylist Law Roach admits he ‘wants some people to hate’ her iconic looks. The theme of the 2019 MET gala, Notes on Camp, inspired a string of now-iconic moments ranging from Lady Gaga shedding an enormous fuchsia dress revealing fishnets to Jared Leto carrying a lifelike reproduction of his own head.

Law Roach credits Zendaya for helping him build his confidence and advocating for him in rooms where he felt unseen.

I figured out that whoever got the most press got the best dresses, so I was, like, I need to get her more press,’ Roach said

Law Roach is more than Zendaya ’s stylist; he’s a manufacturer of viral moments and a master manipulator of public perception. The theme of the 2019 MET gala, Notes on Camp, inspired a string of iconic moments ranging from Lady Gaga shedding an enormous fuchsia dress revealing fishnets to Jared Leto carrying a lifelike reproduction of his own head.

In a suite at the Standard hotel in London, celebrity stylist Law Roach is giving me the inside track on one of his most viral looks. In February, client and friend Zendaya appeared at the premier of Dune: Part Two in a vintage Thierry Mugler robot outfit made from chrome and Plexiglas panels.