Domestic players must adapt agilely and effectively to a noticeable shift in segment-specific consumer behavior amid weaker ...

Christmas is just around the corner, so you need to act fast if you have any mail left to send TODAY is the last day to post your second class cards and parcels to be sure they’ll arrive in time for ...

Our partnership with Four Seasons in Java is a natural extension of Oriflame’s mission to help support hidden entrepreneurial talent across the world.” — Elena Degtyareva, Chief Marketing Officer ...

On Wednesday, a federal judge found class action plaintiffs had sufficiently demonstrated that the gambling company used a pair of misleading promotions to entice them into becoming customers of its ...

In last term’s Trump v. CASA, the Supreme Court curtailed the use of universal injunctions – that is, lower court orders that grant relief to everyone, even people not involved in the case. On one ...

For marketers planning for 2026, the only thing certain is uncertainty as tariffs, geopolitical strife and softer consumer spending continue to roil the business, according to WARC’s latest industry ...

Games An indie dev worried about being seen as a ripoff after discovering a game similar to the one they were making, but then the original dev responded: 'Don't be discouraged' Gaming Industry Days ...

In Strategic Selling and Buyer Communication (APEC345), Assistant Professor of Applied Economics Kelly Davidson requires her students to seek a one-day job shadow with a sales or marketing ...

The pandemic years reshaped B2B marketing in ways few could have predicted. Emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how companies connect, ...

Creating simple data classes in Java traditionally required substantial boilerplate code. Consider how we would represent Java’s mascots, Duke and Juggy: public class JavaMascot { private final String ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...