The new CLA will feature an advanced MBUX Virtual Assistant powered by Google’s AI technology. The assistant will be conversational and able to access real-time information from Google Maps. Drivers should also be able to control media and vehicles settings using simple voice commands.

Some companies are working on futuristic cars that can fly and others that will drive themselves. Mercedes-Benz Group AG is ready to sell one you can have a conversation with.

Mercedes-Benz has embraced AI more openly than most peers. It piloted ChatGPT integration in some cars starting last year, then deployed a “general knowledge” function underpinned by OpenAI’s large-language model to millions of vehicles.

Mercedes-Benz elevates in-car navigation through a partnership with Google Cloud, delivering conversational AI that offers accurate, real-time information for an enhanced driving experience.

The electric version of the Mercedes CLA is the first vehicle to utilize Google Cloud's auto-oriented AI agent.