After Haillet retired, Adidas rebranded the shoe around the American player Stan Smith, who helped popularize it within the ...
Designer Beate Karlsson was encouraged to make fun of the German sportswear label's codes, calling out the irony in how ...
Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.
Breaking down all of college basketball's major NIL deals with sneaker brands for the 2024-25 NCAA Basketball season.