Advertisers are following audiences to women’s sports broadcasts, and are seeing profitable results doing so. Despite the consternation generated by women’s sports in some dark corners of the internet ...

Across the Middle East, women in advertising are navigating a dynamic intersection of personal growth and collective transformation. As individuals, we are more ambitious, self-aware, and skilled than ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...