Welcome to a new edition of Soompi & Viki Staff Talk to ring in 2025! For this round, our staff members look back on the past ...

Based on a popular web novel, MBC’s “When the Phone Rings” tells the story of Baek Sa Eon ( Yoo Yeon Seok) and Hong Hee Joo ( ...

The Korean Business Research Institute has released its January 2025 Brand Reputation Rankings for celebrity endorsers, with ...

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said "Advertising Model Brand Reputation In ...

A South Korean court on Tuesday approved an arrest warrant for President Yoon Suk Yeol, the embattled leader who plunged the ...

Yoo Yeon Seok has emerged as the ultimate king of K-content amid the buzz around his starring role in MBC drama When the ...

Korean entertainment had a phenomenal 2024, with worldwide smash hits like Queen of Tears and Lovely Runner. While dramas ...

Here are some K-dramas from 2024 that you simply cannot skip. Queen of Tears Queen of Tears is one of those rare dramas that manages to merge comic elements into an otherwise tragic plot. The plot ...

BLACKPINK’s Rosé boasts the crown of December brand reputation rankings for individual artists., outperforming major players.

BLACKPINK’s Rosé and Bruno Mars' collaborative track 'APT' beats PSY's 'Gangnam Style's 12-year record, scripting history!

NewJeans’ Hanni found herself at the center of a distressing incident when overzealous fans breached security protocols at ...

Kim Soo Hyun took home a major award at this year’s Asia Artist Awards.The actor won the AAA Grand Prize – Artist of the Year ...