Dell is introducing a revolution in the branding of its computers: XPS, Latitude, and Inspiron are being phased out, making way for simple and clear names – Dell, Dell Pro, and Dell Pro Max.

Round Rock-based Dell Technologies recently announced that it will overhaul the names of its computers to fit into a more ...

Dell has revealed a bunch of new laptops at CES 2025, including two workstation PCs ready for anything you can throw at them.

A look at some of the more notable enterprise notebooks from CES 2025, and why I expect AI PCs to go mainstream this year.

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked about this similarity, Dell executives said that no company could claim ...

AI PCs were a big part of this year’s show news, and for good reason. After their introduction in 2024, the category has quickly matured into the mainstream.

Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and play. Dell Pro is designed for “professional-grade productivity,” while the ...