John Richmond’s London Fashion Week Fall 2025 show wasn’t just a fashion moment—it was a movement. A raw, immersive experience that redefined branding and rebellion.

James is a plus-size male model - and says "meaningful change" for him would mean all body types get equal representation and the category no longer exists. After walking down the catwalk at London Fashion week, he says modelling should be about "showing people how to wear things in different ways, their bodies included."

Once home to visionaries such as Vivienne Westwood and Alexander McQueen, London Fashion Week is undergoing change, and today’s designers are figuring out what works best for them.