The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel’s "Wicked" movie dolls are pulled from at least three major retailers following a packaging misprint that lists a porn ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

Mattel has pulled its “Wicked”-branded dolls from major retailers, following a misprint on the packaging linked to an adult ...

But, a labeling error on the packaging directed fans to an adult film website instead of the official “Wicked” movie link, ...

Fancy a Mattel “Wicked” doll? It might be too late for you to get one from store shelves ahead of the movie's release. The ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website. The error gained attention on ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...