WhatsApp has confirmed it's making a major change to its chat app, which will mean users across the globe will suddenly face ...

WhatsApp introduces ads and channel subscriptions in the Updates tab, but reassures users that private chats remain fully ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

Por TheWhatsApp informó el lunes que los usuarios comenzarán a ver anuncios en partes de la aplicación de mensajería, ya que ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

Meta has begun rolling out ads on WhatsApp for the first time, starting with its Updates tab. The move also includes channel ...

WhatsApp is rolling out ads, but Meta says 'personal messages, calls, and statuses are end-to-end encrypted and can't be used ...

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new ...

Officials say Whatsapp will gather some data on its users including location and default language to help determine which ads should be targeted. But the company says it will not target message ...

More than 11 years after acquiring WhatsApp, Meta is finally bringing ads to the messaging platform. The change is significant given its founders shunned advertising. Here's what people are saying.

WhatsApp, owned by Meta Platforms, will introduce ads in the app's Updates tab, used by 1.5 billion people daily. The ads aim ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...