New hire follows the platform’s US launch in 2025. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to ...

At World Economic Forum, Microsoft CEO Satya Nadella reframed the AI debate, arguing that adoption, energy economics and outcomes, not hype, will decide its economic credibility.

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture and the media environment we’ve built for them.

With investors watching closely as Netflix pursues Warner Bros Discovery, global ads president Amy Reinhard says 'premium positioning', not 'price play', will drive the company’s next phase of growth.

Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.

A behavioural nudge stitched into everyday clothing reframes breast cancer awareness as habit, not interruption, in India’s small towns.

IPG Mediabrands, now part of Omnicom Media, is the incumbent on the account. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe ...

The culture-first ICC partnership shifts focus from players to participation, using fan rituals and shared experiences as the core marketing lever.

The landmark move has been confirmed as the company claims users will be able to turn off or dismiss individual adverts.

Amaresh Godbole will lead PDX India as CEO and also take on the role of chief – AI experiences and solutions at Publicis Groupe India.

Marketers are betting on events such as the Tata Mumbai Marathon—not for the sprint, but for the long run. To continue enjoying this content, please sign in below. You can register for free for ...

Campaign sat down with the newly appointed Jeremy Carey at CES for a look under the hood at the holding company’s approach to sports.