Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

Olivier Rousteing, creative director of Balmain, worked with Johnnie Walker's master blender on four limited-edition whiskeys ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies and gain more ...

A federal appellate court said a Facebook ID that was transmitted to Facebook was not "personally identifiable" because it ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy.

Since the search industry added generative AI, it's an old problem with a new twist.This predictive model that improves ...

Yeti is able to appeal to consumers on the opposite end of the sustainable spectrum with its "durability message.” Consumers ...

Creators attempting to fund projects on Kickstarter will soon be able to address rising shipping costs and delayed timelines ...