At Cannes Lions, Uber officially launched an in-house agency Creative Studio to partner with advertisers, with Molson Coors ...

"The No Kings turnout was significant, even if it didn't reach a critical threshold," Scott Galloway writes, adding, "When at ...

With AI-powered color matching, the beauty brand's new tool hints at broader trends in personalization and platform ...

Roku's other major partner, supply-side ad platform Magnite, looks to gain - and Google DV360. What about others?

Dennis Holt, who founded several independent media agencies, including one of the ad industry's biggest, died Thursday. He ...

"I can't wait for the Sonic episode, because we unlocked something that they have on the menu," "On Brand" host Jimmy Fallon ...

Meta said on Tuesday that it will rename the Facebook "Video Tab" the "Reels Tab." All Facebook videos will soon be shared as ...

From awareness to conversion, broadcast TV plays the most influential role in shaping buying behavior among wealthier ...

Two recent stories suggest an approach to channel-thinking or channel-planning that goes beyond classic campaign-thinking -- ...

Both Jeep and the movie franchise are steeped in adventure, excitement and possibility, says Olivier Francois, global CMO, ...

It's not an exclusive arrangement but for now, WPP said the collaboration gives its teams early access to the social media ...

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