Any new car launch is going to incur losses to begin with; that’s practically a given. And with Honda and Sony’s war chest ...

Sony, to its credit, recognized this early. Rather than going solo, it partnered with Honda to build the Afeela EV, letting Honda handle manufacturing while Sony focused on sensors and software. Tech ...

The joint electric car project by Sony Group Corp. and Honda Motor Co. saw its annual operating loss more than double to ¥52 ...

But which smartphone companies are making cars? Here’s what you need to know. Drive would be remiss not to mention Xiaomi, ...

VinFast is a Vietnamese electric vehicle startup taking aim at the U.S. market. Its most popular electric SUVs include the ...

The tech collaboration between Sony and Honda is apparent even on walkup to the AFEELA 1, as the front “Media Bar” allows for owner customization, displaying messages to drivers and others and ...

Sony was eager to tell us about the Afeela 1’s electronics, but whar we wanted to hear about was the mechanical bits. Unfortunately, we still don’t have a complete picture.

The Sony Honda Afeela 1 is set to have a price tag of around $90,000. That puts it in a fairly premium segment of the EV segment where it will compete with models from well-established brands.

Afeela EV joint venture, leveraging Sony's software and Honda's manufacturing, is expected to launch mid-2026 in the U.S. Click here to read why SONY is a Hold.

Yasuhide Mizuno, Sony Honda Mobility Chairperson and CEO, presents the Afeela 1’s subscription options during the company’s press conference at CES 2025. Note that it says “subject to change ...

Sony Honda Mobility says the Afeela 1 has 40 sensors – including 18 cameras, one lidar system (that’s the box at the front of the roof), nine radars and 12 ultrasonic sensors.

Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.