RedNote is often regarded as a localised adaptation of Instagram in China. Its Chinese name Xiaohongshu translates to "Little Red Book" in English, a phrase which traditionally refers to a collection of sayings by Chinese Communist leader Mao Zedong.

Xiaohongshu, or RedNote in English, has picked up tens of thousands of TikTok users looking for an alternative

On the heels of TikTok's looming shutdown on January 19 over its ownership in the U.S. (unless the Supreme Court intervenes), it looks like another American users are flocking to a Chinese app called Xiaohongshu as people become less optimistic that TikTok can overturn U.